Authenticity sells. AI just makes it faster.
Scroll through TikTok, Instagram Reels, or YouTube Shorts, and you’ll see one thing over and over again: people talking directly to the camera.
Not influencers. Not actors. Just regular people sharing their experiences—real or scripted, it doesn’t matter—because the format works.
This style, often called UGC (user-generated content), has become one of the most powerful ad formats across platforms. And now, thanks to AI tools like Clicks.Video, you can replicate the look, tone, and impact of these videos—without hiring creators, writing full scripts, or waiting on edits.
In this article, we’ll walk you through how to build real-feeling, UGC-style testimonial ads that convert—quickly, affordably, and at scale.
UGC-style videos work because they don’t feel like ads.
When a person looks into the camera and says, “I wasn’t sure this would work—but now I use it every day,” it cuts through polished brand noise. That delivery feels more relatable, more believable, and more emotionally safe to engage with.
Testimonial-style content builds:
That’s why major DTC brands and SaaS teams are leaning into this format—not just for organic social, but for performance ads too.
Creating a believable testimonial isn’t just about reading lines. It’s about mirroring the structure, tone, and rhythm of real customer stories.
Here are key traits of high-performing UGC-style testimonials:
With AI video tools, you can now emulate all of these characteristics—and generate dozens of UGC-style videos tailored to different hooks, demographics, or campaigns.
Traditional UGC involves sourcing creators, sending out products, reviewing footage, editing for consistency, and hoping it all aligns with your message.
It’s powerful—but slow and expensive.
Challenges include:
This is where AI comes in—not to replace human storytelling, but to give you more control and flexibility without sacrificing authenticity.
AI video generators like Clicks.Video allow you to build testimonial-style videos using:
The process is simple:
You don’t need a camera, a shoot, or editing software. Just a clear message—and a tool that understands how to package it.
Clicks.Video makes this process intuitive and fast. Here’s how to use it for testimonial-style content:
1. Pick a template or start from scratch
Select a UGC testimonial format, or enter your own script using natural, review-style phrasing.
2. Choose tone and voice
Clicks offers multiple voice options—from upbeat to chill—so you can match the vibe of your ideal customer.
3. Add supportive visuals
Include product shots, UI overlays, or simple branded frames. Don’t overproduce it—UGC wins with simplicity.
4. Export for TikTok, Reels, Meta, or Shorts
You get vertical, captioned videos that are ready to upload and test immediately.
5. Build multiple versions
With Clicks, you can create five variations in the time it takes to make one traditional ad. Perfect for testing different pain points or benefits.
Need help writing your first UGC-style testimonial script? Try one of these starter lines:
Combine one of those with a believable value payoff—“cut my meeting time in half,” “helped me feel less scattered,” “saved me $500 on ads”—and you’ve got a ready-made testimonial.
UGC-style testimonial ads are here to stay—and they work because they feel human. But creating them manually slows you down and limits your ability to test, optimize, and scale.
With Clicks.Video, you can generate authentic-feeling testimonials at speed—capturing attention, building trust, and improving conversions without a heavy lift.
If you're a growth marketer, small business owner, or agency that needs fast-moving social proof at scale, this is your new favorite workflow.
👉 Try Clicks.Video today and create your first AI-powered testimonial ad in minutes.
Can AI-generated testimonials feel truly authentic?
Yes—when written in natural language, delivered with the right tone, and styled simply, AI-generated testimonials can match the look and feel of real UGC.
Do I need to use real customer names?
No. These are testimonial-style ads. You can create fictional but believable personas (e.g., “Jamie, digital nomad”) to demonstrate likely use cases.
How many testimonial variations should I run?
Start with 3–5 variants, each highlighting a different benefit (time, cost, ease, outcome). Use platform-level A/B testing to see which converts best.
Does Clicks.Video work for brands in regulated industries?
Yes. You maintain full script control and can adhere to disclaimers, compliance rules, and brand-safe messaging—all while producing testimonial-style videos at speed.
