No influencers? No editors? No problem. Use AI to create authentic, high-performing UGC-style ads from scratch.
User-generated content (UGC) has become a mainstay in modern digital advertising—and for good reason. UGC-style ads perform incredibly well because they feel organic, relatable, and trustworthy. But traditionally, running a UGC strategy has meant reaching out to influencers, negotiating contracts, sourcing content, and managing timelines that don’t always align with the speed of paid media campaigns.
With AI tools like Clicks.Video, that’s changing. You can now create realistic, first-person UGC-style video ads without needing to coordinate with creators or film anything yourself. In this guide, we’ll walk you through how to build a full DIY UGC ad strategy using AI—so you can stay scrappy, move fast, and still launch authentic-feeling content that performs.
UGC ads don’t just blend in—they stand out by looking native to the feed. Today’s audiences are savvy. They scroll past overly polished, traditional ads, but they pause for content that looks like it was made by a peer. UGC-style videos tap into this instinct by mimicking the casual, personal tone people associate with real recommendations.
When done right, UGC ads feel more like a conversation than a commercial. This format lowers resistance, boosts engagement, and leads to stronger performance metrics. In fact, many brands find UGC outperforms brand content in clickthrough rate (CTR), cost per click (CPC), and return on ad spend (ROAS). That’s why UGC has become a go-to strategy for startups, eCommerce brands, and performance marketers looking to drive real results.
The magic of UGC isn’t in high production value—it’s in the storytelling. Great UGC-style ads typically include a first-person narrative, natural voice, and a tone that mirrors how your customers actually speak. The format is informal, unscripted, and visually simple—often shot on a phone, with natural lighting and quick cuts.
Even if you're using AI, the goal is to replicate this tone and structure. Think: "Here’s what happened when I tried this product," or “I didn’t think it would work—but here’s what surprised me.” The authenticity doesn’t come from a creator’s name or follower count. It comes from sounding human, honest, and experience-based. That’s what your AI-powered content needs to emulate.
Thanks to AI, creating content that looks and sounds like UGC is no longer limited to creators. With tools like Clicks.Video, you can simulate first-person storytelling using natural-sounding AI voiceovers, relatable messaging, and visual styles that match what’s trending on TikTok or Reels.
The process is straightforward: write a short script, choose a voice tone, and generate a video in minutes. Clicks.Video handles the formatting, delivery, and pacing—so all you need to do is focus on your message. You can generate multiple video variations from the same base script, test which versions work best, and skip the logistical headache of managing UGC campaigns manually. That’s what makes this a scalable strategy for growth teams and solo marketers alike.
Step 1: Write a First-Person Style Script
Start by framing the video like a personal story or product review. For example: “I’ve tried dozens of skincare products, but this one actually made a difference in just a week.” Focus on the pain point, the experience, and the outcome. Keep it simple, honest, and rooted in emotion—because that’s what makes UGC resonate.
Step 2: Choose a Natural-Sounding Voice
Clicks.Video lets you choose from a variety of emotionally intelligent voice styles. For UGC-style content, you’ll want to go with something casual, friendly, or lightly enthusiastic. The goal is to sound like a real person talking—not a voiceover actor delivering a brand script.
Step 3: Use a UGC-Inspired Template
Within Clicks.Video, choose video templates that mimic popular UGC formats. That means testimonial-style layouts, selfie-style framing, or informal pacing. Avoid overly branded intros or corporate transitions. Let the message—and the simplicity—shine through.
Step 4: Create Multiple Variants for Testing
Don’t just create one version. Try different hooks (“Here’s what I learned…” vs. “I didn’t expect this to work”), change your CTA (“Use my code” vs. “Try it yourself”), and experiment with tone. Clicks.Video makes it easy to generate 3–5 variations from a single base script.
Step 5: Export for Short-Form Platforms
Finally, export each video in platform-native formats. Clicks.Video auto-formats for TikTok, Instagram Reels, Meta Stories, and YouTube Shorts—saving you time and ensuring your ads feel native to the feed.
AI makes UGC production scalable, but authenticity still matters. The closer your video feels to something a real customer would post, the more likely it is to convert. Here are a few tips to keep your UGC-style content strong:
Creating high-converting UGC ads used to require time, coordination, and budget. Now, with the help of AI tools like Clicks.Video, you can launch your own UGC-style video strategy in-house—without needing an editor, influencer, or studio.
Clicks.Video helps you replicate what makes UGC effective: real-sounding delivery, relatable messaging, and short-form content that feels native to social platforms. You can write it, test it, launch it—and do it all in under an hour.
If you’ve been relying on expensive creator partnerships or haven’t been able to launch video content at scale, this is your chance to own the process, lower the cost, and keep full creative control.
👉 Start creating your first UGC-style ad with Clicks.Video
Do AI-generated UGC ads actually work?
Yes. Many brands using Clicks.Video for UGC-style content report higher engagement and stronger performance compared to traditional ads. The key is making the script and tone feel human and experience-based.
What’s the best voice tone for UGC-style videos?
That depends on your audience, but casual, friendly, and lightly enthusiastic tones typically perform well. Clicks.Video lets you choose from several to test what works best.
Can I test multiple versions of my UGC ads?
Absolutely. Clicks.Video was built for creative testing. You can generate different hooks, calls to action, and delivery tones to find your top performer.
What platforms does Clicks.Video support?
TikTok, Instagram Reels, Meta Feed/Stories, YouTube Shorts, and X (Twitter). All exports are formatted natively for vertical viewing.
